Successful business people and achievers in all fields have sets of goals because they know that having goals minimizes stress, improves decision-making and maximizes personal effectiveness. Goals help people to concentrate their efforts, spot distractions and utilize their time and resources effectively.
According to Maxwell Maltz "we find no real satisfaction or happiness in life without obstacles to conquer and goals to achieve".Goals are the motivating factors in our day to day life and they are set based on priorities and in terms of personal performance and not expected outcomes. Our goals should be SMART which means specific, measurable, attainable, relevant and time bound. They should also be periodically reviewed and adjusted based on what we learn in the process of implementation.
In an online business a goal represents a completed activity, called a conversion, that contribute to the success of the business. Defining goals is a fundamental component of any digital analytic measurement plan. Without goals it is impossible to evaluate the effectiveness of our online business. In this case every goal has a monetary value, so we can see how much that conversion is worth to our business. Using values for goals lets us focus on the highest value conversions, such as transactions with a minimum purchase amount.
When a site user performs an action defined as a goal, that action is recorded as a conversion. The conversion data is then made available in special purpose reports to improve the process of goal achievement in its totality.
Sources:
1. Mind Tools. Essential Skills for Excellent Career
2. About Goals. Google Analytics Help. Conversion Reports
